At last mile, we view your audience/data as your most important asset, and should be used to target your best consumer/business prospects. You, and the advertising community have the ability to leverage your audience data to optimize program performance. From a publisher standpoint it is realizing your data has premium value, and should be positioned in this manner. From an advertisers perspective, it is about accessing this data and using it to target your most desired consumers lookalikes to deliver messages at the right place, time, and price wherever they are within the digital landscape.
 
For us, the last mile constitutes the beginning of a continuous road constantly being refined to optimize consumer engagement, drive communication continuity and loyalty for one’s brands or services.